Top 13 London Gluten-Free Influencers 2026
13 bloggers, Instagram creators, and TikTok influencers in London, ranked by content quality and how much of their content is about gluten-free.
London Gluten-Free Creators with 5K-300K Followers
Morgan Moore | Gluten Free
@howtocoeliac✨Gluten free content creator✨ ✨Living in London, from NZ✨ ✨Comedy, food reviews & I have a great cat✨ 📧 howtocoeliac@gmail.com
164.2k
Followers
100%
Gluten-Free
1.3k
Posts
🍞 GLUTEN FREE ALEX 💼
@theglutenfreesuitcase#GlutenFree Life, Travel & BEIGE 📍 Londoner in Kingston 🇬🇧 Alexandra@theglutenfreesuitcase.com
32.9k
Followers
100%
Gluten-Free
1.1k
Posts
Becky Funnell
@fittiefodmapldn▫️#glutenfree in London ▫️Living with IBS, eating the Low Fodmap Diet (personalisation stage) ▫️Link to my to my discount codes and my blog ⬇️⬇️⬇️
20.0k
Followers
80%
Gluten-Free
3.5k
Posts
mimi’s table
@mimis___tablesimple recipes l naturally gluten free tablescapes • mama
10.8k
Followers
43%
Gluten-Free
484
Posts
Marcella 🌸
@marcellacarelli✨ romanticising daily life 🍼 first time mama 🍔 gluten free food 📍 London 💌 marcellacarelli@gmail.com
10.5k
Followers
44%
Gluten-Free
2.1k
Posts
Laura | Coeliac Sisters
@coeliacsistersxoLaura | coeliac life Honest thoughts, humour & GF chaos quotes • merch • sarcasm UGC & brand collabs ↓ 📍 Cambridge
9.8k
Followers
67%
Gluten-Free
1.3k
Posts
Eat with Ell 🍴
@eatwithell_Gluten free girly just eating my way round town 📍 L O N D O N , S U F F O L K , E S S E X DM for recommendations or collaborations🐷
8.4k
Followers
64%
Gluten-Free
448
Posts
Gluten free American in the UK London🇬🇧 ↔️ Boston🇺🇸
8.4k
Followers
89%
Gluten-Free
441
Posts
Emily Taylor
@eatsandenjoymentYOUR MATCHA FAIRY GODMOTHER 🍵🧚🏽♀️⭐️ “let’s go eat” is my love language 📍 london girly
7.5k
Followers
25%
Gluten-Free
518
Posts
LONDON ESSEX FOOD BLOGGER
@whatchewlookingatLouise | Food&Travel 🍽️ Whatchewlookingat? The best bites in London & Essex ✈️ Eats, trips & hidden gems 🎬 TikTok: 10K 📩 whatchewlookingat@yahoo.co.uk
6.3k
Followers
38%
Gluten-Free
653
Posts
London Gluten-Free Creators with Under 5K Followers
Karam | London Gluten Free
@glutenfreekaramMy only personality trait is being gluten free 📍London / Essex / the world ✈️ 💌 DM for invites/PR 🍽 Diagnosed coeliac in 2022
3.3k
Followers
100%
Gluten-Free
292
Posts
thatglutenfreegirlie
@thatglutenfreegirliegf eats in London (+ wherever I go on holiday) 100% honest + unfiltered #coeliac
2.1k
Followers
75%
Gluten-Free
114
Posts
myglutenfreelifeuk
@myglutenfreelifeuk📍 London/Surrey 🇬🇧 Coeliac 🦄 Author of 'London: A Gluten Free Guide' 📖
1.8k
Followers
75%
Gluten-Free
451
Posts
More London Influencers
Discover other creator categories in London
Gluten-Free Across the UK
Find gluten-free influencers in other cities
Food & Drink Across the UK
Explore our wider collection of food and drink influencers
What is a Gluten-Free influencer?
A Gluten-Free influencer is a creator who posts about gluten-free food, from coeliac-friendly restaurants and free-from baking to everyday dining recommendations on Instagram or TikTok. They range from a few thousand local followers to national reach, and brands work with them to get in front of people in London who already care about gluten-free.
How We Rank These Creators
We look at three things: recent content quality, reach, and how much of a creator's content is actually about gluten-free. The "Gluten-Free" figure is the share of their recent posts that met both.
Frequently Asked Questions
Who are the top Gluten-Free influencers in London? +
Morgan Moore | Gluten Free (@howtocoeliac), 🍞 GLUTEN FREE ALEX 💼 (@theglutenfreesuitcase) and Becky Funnell (@fittiefodmapldn) are among the top gluten-free creators in London right now. The full list below ranks 13 London creators, updated for 2026.
Why work with gluten-free influencers? +
Social is where people pick where to eat now. 58% of TikTok users have visited a restaurant after seeing it on the app, and 91% of UK hospitality brands already work with creators. You also get a stream of real content about your venue, which is the bit most teams struggle to keep up with.
See the stats, with sourcesHow much do London Gluten-Free influencers charge? +
Plenty of smaller creators work on a gifted basis, so a meal or an experience in exchange for content. For those who do charge, rates vary a lot depending on their following, engagement and what you need. Joli can provide rate cards for paid collaborations, based on a creator's following and typical rates in hospitality.
How do I find Gluten-Free influencers in London? +
Look for creators based in London who post about gluten-free regularly. The list below is a starting point. Joli can help with the rest, from checking a creator suits your venue to handling the booking.
How are these Gluten-Free influencers ranked? +
We look at three things: recent content quality, reach, and how much of a creator's content is actually about gluten-free. The "Gluten-Free" figure is the share of their recent posts that met both.
What is the difference between a micro and macro Gluten-Free influencer? +
Nano creators sit under 10k followers, micro between 10k and 100k, and macro above that. Smaller creators usually get better engagement, and plenty are happy to work on a gifted basis.
Are micro Gluten-Free influencers worth it for hospitality brands? +
For most venues, yes. Their engagement tends to be higher and their followers are more likely to be local to London. A few local creators will usually do more for one site than a single big account with a national audience.
What is a Gluten-Free influencer? +
A Gluten-Free influencer is a creator who posts about gluten-free food, from coeliac-friendly restaurants and free-from baking to everyday dining recommendations on Instagram or TikTok. They range from a few thousand local followers to national reach, and brands work with them to get in front of people in London who already care about gluten-free.
"Joli really is influencer marketing made simple — it's time efficient and easy to use. And as Joli is all about hospitality, we can rely on them to provide us with the right type of influencers"
Joe Hiscocks
Head of Marketing at Rocket Leisure
3 simple steps to get started
Joli connects to all your existing tools
Automate your booking and payment workflows and access advanced social media insights
View all integrations
Joli powers hospitality brands of all sizes, from local independents through to
national chains.
All across the UK.
Brands
Cities
Content generated
People reached
